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Privacy Policy

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Value Flow Sweden AB

Effective Date: October 30, 2025*

Last Updated: October 30, 2025*

 

1. Introduction

Value Flow Sweden AB (“Company,” “we,” “us,” or “our”) operates the website https://www.valueflowsoft.com/ and the Value Charts application (collectively, the “Service”). We are committed to protecting your privacy and ensuring transparency in how we collect, use, and protect your personal information.

This Privacy Policy explains our practices regarding the collection, use, disclosure, and protection of information that we receive through our Service. By using our Service, you agree to the collection and use of information in accordance with this policy.

Data Controller Contact:

 
 

2. INFORMATION WE COLLECT

 
2.1 Personal Information You Provide

When you register for an account, purchase our services, or communicate with us, we may collect:

  • Identity Data: First name, last name, username
  • Contact Data: Email address, telephone number, billing address, delivery address
  • Financial Data: Payment card details (processed by our payment provider)
  • Transaction Data: Details about payments and services you have purchased
  • Profile Data: Your username, preferences, feedback, and survey responses
  • Marketing Data: Your preferences in receiving marketing communications

 

2.2 Information Automatically Collected

When you access our Service, we automatically collect:

  • Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform
  • Usage Data: Information about how you use our website, products, and services
  • Location Data: We may collect location information if you enable this feature
  • Cookie Data: We use cookies and similar tracking technologies (see Section 6)

 

2.3 Information from Third Parties

We may receive information about you from:

  • Social media platforms (when you sign in using Google, Facebook, LinkedIn, or Apple)
  • Payment processors (transaction confirmations)
  • Analytics providers
  • Technical service providers
 
 

3. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

3.1 Service Provision
  • To provide, maintain, and improve our Service
  • To manage your account and provide customer support
  • To process transactions and send related information
  • To provide you with news and updates about our Service

 

3.2 Legal Basis for Processing (GDPR)

We process your personal data under the following legal bases:

  • Consent: Where you have given explicit consent
  • Contract: To fulfill our contractual obligations to you
  • Legal Obligation: To comply with legal requirements
  • Legitimate Interests: For our business interests that don’t override your rights

 

3.3 Marketing Communications
  • With your consent, we may send promotional materials
  • You can opt-out at any time via the unsubscribe link or by contacting us

 

4. DATA DELETION & ACCOUNT REMOVAL

 
4.1 Your Right to Delete

You have the right to request deletion of your personal data and/or complete removal of your account at any time. We are committed to honoring these requests promptly and transparently

 

4.2 How to Request Deletion

You can request data deletion or account removal through any of the following methods:

Option 1: Email Request

  • Send an email to: contact@valueflowsoft.com
  • Subject line: “Data Deletion Request” or “Account Removal Request”
  • Include your account email and specify whether you want:
    • Complete account deletion
    • Specific personal data deletion
    • Both

 

Option 2: Data Protection Officer

 

4.3 Deletion Process

Upon receiving your request:

  1. Acknowledgment: We will confirm receipt within 7 days
  2. Verification: We may ask you to verify your identity for security
  3. Processing: We will complete your request within 30 days where feasible. If your request is complex or if we receive multiple requests, we may extend this period by up to an additional 60 days. If an extension is needed, we will notify you within 30 days of receiving your request and explain the reason for the delay.
  4. Confirmation: You will receive confirmation when deletion is complete

 

4.4 What Gets Deleted

When you request account deletion, we will remove:

  • All personal identification information
  • Account credentials and preferences
  • User-generated content (unless legally required to retain)
  • Payment information
  • Communication history
 
4.5 Data Retention Exceptions

We may retain certain information when legally required:

  • Legal Obligations: Data required for tax, accounting, or legal purposes
  • Dispute Resolution: Information needed to resolve disputes or enforce agreements
  • Security: Data necessary to detect and prevent fraud or abuse
  • Anonymized Data: De-identified data used for analytics

 

4.6 Third-Party Services

We will also request deletion from third-party services where your data was shared, though we cannot guarantee their compliance with deletion timeframes.

 

 

5. YOUR PRIVACY RIGHTS

 
5.1 Rights Under GDPR (European Users)

If you are in the European Economic Area, you have the right to:

  • Access: Request copies of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your data (see Section 4)
  • Restriction: Request limited processing of your data
  • Portability: Receive your data in a machine-readable format
  • Object: Object to our processing of your data
  • Withdraw Consent: Withdraw previously given consent

To exercise these rights, contact: privacy@valueflowsoft.com

 

5.2 Rights Under CCPA (California Users)

California residents have the right to:

  • Know: What personal information we collect, use, disclose, and sell
  • Delete: Request deletion of personal information (see Section 4)
  • Opt-Out: Opt-out of the sale of personal information (we do not sell data)
  • Non-Discrimination: Equal service regardless of exercising privacy rights

 

5.3 Rights Under CalOPPA (California Users)
  • You can visit our site anonymously
  • We honor Do Not Track signals
  • You will be notified of policy changes on this page
  • You can change your personal information via your account or by contacting us
 
 

6. COOKIES AND TRACKING TECHNOLOGIES

6.1 Types of Cookies We Use
  • Essential Cookies: Required for Service functionality
  • Performance Cookies: Help us understand Service usage
  • Functionality Cookies: Remember your preferences
  • Marketing Cookies: Used with your consent for relevant advertising

 

6.2 Managing Cookies

You can control cookies through your browser settings. Note that disabling cookies may limit Service functionality.

 

6.3 Do Not Track

We honor Do Not Track browser signals and do not track users who have enabled this setting.

 

 

7. DATA SHARING AND DISCLOSURE

 
7.1 Service Providers

We share data with trusted third parties who assist us:

  • Payment processors (Stripe for payment processing)
  • Cloud storage providers (for data hosting)
  • Analytics services (for Service improvement)
  • Customer support tools

 

7.2 Legal Requirements

We may disclose your information when required by:

  • Law enforcement requests with proper legal authority
  • Court orders or legal proceedings
  • Protection of our legal rights
  • Prevention of fraud or security issues

 

7.3 Business Transfers

If we undergo a merger, acquisition, or sale, your information may be transferred. We will notify you before any transfer that results in a change to this policy.

 

7.4 Your Consent

We may share information with your explicit consent.

 

8. DATA SECURITY

8.1 Security Measures

We implement appropriate technical and organizational measures:

  • SSL/TLS encryption for data transmission
  • Encrypted password storage
  • Regular security audits and updates
  • Limited access to personal data
  • Secure cloud infrastructure

 

8.2 Data Breach Notification

In the event of a data breach affecting your personal data, we will:

  • Notify affected users within 72 hours
  • Provide information about the breach and its potential impact
  • Advise on steps to protect yourself
  • Report to relevant authorities as required
 
 

9. INTERNATIONAL DATA TRANSFERS

9.1 Transfer Mechanisms

When we transfer data outside the EEA, we ensure protection through:

  • Standard Contractual Clauses approved by the European Commission
  • Adequacy decisions for countries with equivalent protection
  • Your explicit consent for specific transfers

 

9.2 Data Localization

Primary data storage is in Sweden, with backup systems in EU-approved locations.

 

10. CHILDREN’S PRIVACY

Our Service is not intended for children under 18. We do not knowingly collect personal information from children. If you are a parent and believe your child has provided us with personal data, please contact us at contact@valueflowsoft.com for immediate deletion.

 

11. THIRD-PARTY LINKS

Our Service may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their privacy policies before providing personal information.

 

12. DATA RETENTION

 
12.1 Retention Periods

We retain personal data only as long as necessary:

  • Active Accounts: During your use of the Service
  • Inactive Accounts: 2 years, then automatically deleted
  • Financial Records: 7 years for tax compliance
  • Marketing Data: Until you opt-out
  • Cookies: Session or up to 12 months

 

12.2 Deletion Schedule

We regularly review and delete unnecessary data according to our retention schedule.

 

 

13. UPDATES TO THIS POLICY

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Updated” date. Material changes will be notified via:

  • Email notification to registered users
  • Prominent notice on our website
  • In-app notifications

Your continued use after changes constitutes acceptance of the updated policy.

 

 

14. HOW TO CONTACT US

For any questions, concerns, or requests regarding this Privacy Policy or your personal data:

General Privacy Inquiries:

Data Protection Officer:

Data Deletion Requests:

Postal Address: Value Flow Sweden AB, Synnerby Sånnatorp 6, 532 95 Skara, Sweden

Response Time: We aim to respond to all privacy-related inquiries within 48 hours and resolve requests within 30 days.

 

15. SUPERVISORY AUTHORITY

If you are unsatisfied with our response to your privacy concerns, you have the right to lodge a complaint with your local data protection authority:

For EU Residents: Swedish Authority for Privacy Protection (IMY) Website: https://www.imy.se/

For California Residents: California Attorney General Website: https://oag.ca.gov/privacy

By using our Service, you acknowledge that you have read, understood, and agree to this Privacy Policy.